Ranveer Singh named as NBA Brand Ambassador

NBA taps bollywood star Ranveer Singh as India Brand Ambassador
By Khushi Bhanushali | Sep 30, 2021, 19:10 IST

Bollywood superstar Ranveer Singh has been named the NBA Brand Ambassador for India.

He will engage with NBA Fans in India throughout the League’s 75th Anniversary Season in 2021-22.

Ranveer Singh: Bollywood star named as NBA( National Basketball Association) Brand Ambassador for India. He will work with NBA to help grow the league's profile in India throughout its landmark 75th anniversary season in 2021-22.

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA games and programming is available in 215 countries and territories and merchandise for sale in more than 100,000 stores in 100 countries.

For the 2022-22 season, Singh will participate in a number of league initiatives that will be featured on NBA India’s and his personal social media accounts. He will also attend NBA All-Star 2022 in Cleveland, where he will post behind-the-scenes social media content and meet NBA players and legends. Singh previously attended NBA All-Star 2016 in Toronto, where he sat courtside at the NBA All-Star Game.
Singh will also be featured on NBA Style, a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the NBA and popular culture. The account also spotlights many local personalities and their contributions to both NBA and popular culture.
NBA deputy commissioner and COO Mark Tatum said: “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.”

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